best digital marketing agency

What is better : Digital agencies or SEO companies ?

25 Dec 2016
best digital marketing agency

It is more and more arduous to differentiate between digital agencies and SEO companies as they sometimes propose quite the same services. SEO companies used to focus on websites optimisation but nowadays they provide more and more services, and it makes it harder to choose between SEO companies and digital marketing agencies. Let's explain what are the classical differences between the two. 

What is the difference between a digital company and an SEO company?

.The primary task of SEO companies is to improve your ranking in the search engines results. SEO companies provide two main services: organic search engine optimisation (organic SEO) and paid search engine optimisation (paid SEO also called pay per click). These companies will use both techniques to better the ranking of your website in the results of Google, Yahoo and Bing. A good SEO company will put you at the top of the results after few months of work with at least one particular keyword that is linked to your business. SEO companies work on a project during at least six months, which is the time that they need to bring a website to the first page of Google's results. SEO companies also provide technical SEO services. They audit sites and diagnose technical problems that they fix. App store optimisation (ASO) is also a service that is provided by SEO companies. The same way that SEO agencies enhance the visibility of websites, they improve the visibility of applications in app stores such as Google play and iTunes. 

Services provided by SEO companies:

  • Search engine marketing (SEO, PPC)
  • App store optimisation (ASO)
  • Technical SEO
  • Online reputation management 

.Digital companies are supposed to provide larger services than SEO companies. Digital marketing companies originally do not narrow their services to websites optimisation contrary to SEO companies; They define your branding strategy and implement different tasks to improve the visibility of your brand online. They develop, design and promote websites and apps.Digital agencies also provide SEO services. Nowadays, you will hardly find a digital agency that does not provide this service.

Services provided by digital companies:

  • brand creation and strategy
  • communication strategy
  • social media management
  • Search engine marketing (SEO, PPC)
  • Design and build (websites and apps)


 As SEO companies expand their services to new areas, these companies tend to turn into full-service digital agencies. Plus, contrary to what many people think, SEO companies and digital agencies both work for enterprises of all sizes. Many people believe that digital agencies work for large companies and SEO companies for smaller businesses, but it is wrong. Indeed, famous brands hire SEO companies and not only digital agencies.

What should I choose: an SEO company or a digital agency ? 

As you probably understood from what has been said previously, the difference between the two is less and less tangible. Nowadays many SEO companies build, and design websites but digital agencies still have a more comprehensive approach to digital marketing. These are few SEO companies who work on brand creation or communication strategy. Most of the time SEO companies work on websites or apps that already exist.

When you want help with digital marketing, you have to choose a company according to its speciality. If you just need to optimise your website you should hire an SEO company. If you want to launch a new digital project and you don't know how you should lead it, you might opt for a digital agency.

On Gollgi, you can receive quotes from SEO companies and digital agencies. You can also chat with the businesses that send you tenders. Check what their specialities are and according to their answer opt for the one that will boost your digital project.